PORTFOLIO COMPANY CAREERS
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Product Marketing Manager
Panaseer
Marketing & Communications, Product
United Kingdom
Posted on Thursday, September 5, 2024
Who we are:
Panaseer is a unique business that is changing the face of enterprise security.
As a scale-up at the intersection of data science and big data technology, our Continuous Controls Monitoring platform (CCM) pioneered a new market category in the rapidly growing security sector. CCM enables global organizations to better protect themselves from cyber-attacks by ensuring their cybersecurity defenses are fully deployed and working effectively at all times.
Panaseer has grown rapidly over the past decade and won numerous industry awards, most recently being recognized by the World Economic Forum as a 2023 Technology Pioneer helping to solve the world's most pressing issues. We are also included in three 2023 Gartner Hype Cycles Reports for Security Operations, Cyber Risk Management, and Workload and Network Security.
The company's continued growth is built on our shared values, which shape how we treat one another and the decisions we make. We want everyone at Panaseer to feel empowered to be authentically themselves, engage their curiosity and work together to create something truly unique.
Role and Responsibilities:
As a Product Marketing Manager, you will play a crucial role in developing compelling messaging across product and sales content to help our marketing team tell stories, the sales team to sell the value of Panaseer and our customer success teams to drive adoption. This role will involve working closely with our product team on product launches, and our sales team on enablement.
Key responsibilities:
- Messaging: Craft compelling product messaging that resonates with target personas. Develop content for launch assets, marketing programs, and strategic scenarios. Refine the go-to-market strategy to reflect customer insights and improve funnel conversion rates.
- Market and competitor analysis: Conduct in-depth market research and competitive analysis to inform strategic decisions. Understand customer challenges, pain points, and the competitive landscape to shape effective messaging strategies.
- Product launches: Co-ordinate, shape and execute external release plans of new products and features, working closely with product managers, creating messaging and briefing internal teams.
- Sales enablement: Develop and maintain sales enablement materials such as product decks, battle cards, one-pagers, case studies and training sessions.
- Campaigns: Work with the marketing team to develop and execute product marketing campaigns, co-ordinating activities across the marketing team.
- Cross-functional collaboration: Build strong partnerships with product, sales, marketing and customer success teams to ensure product marketing is aligned with other functions.